Coca-Cola to discontinue Tab

[SP Cook]

And an interesting development from KO.  A new package for Coca-Cola Zero Sugar.   More or less exactly the familiar red regular Coca-Cola package, just with the white letter swapped for black.   While they have not changed the formula at all, it is billed as, and this is significant "The best Coke ever" , with no mention of its diet status.  KO is, more or less, merging Coke and Coke Zero Sugar as two versions of the same brand, with one ad campaign, etc. 

[NWI_Irish96]

And an interesting development from KO.  A new package for Coca-Cola Zero Sugar.   More or less exactly the familiar red regular Coca-Cola package, just with the white letter swapped for black.   While they have not changed the formula at all, it is billed as, and this is significant "The best Coke ever" , with no mention of its diet status.  KO is, more or less, merging Coke and Coke Zero Sugar as two versions of the same brand, with one ad campaign, etc. 

I like Coke Zero much more than Diet Coke. I wish restaurants would either switch over or make both available. I know a few do, but not many.

[hbelkins]

And an interesting development from KO.  A new package for Coca-Cola Zero Sugar.   More or less exactly the familiar red regular Coca-Cola package, just with the white letter swapped for black.   While they have not changed the formula at all, it is billed as, and this is significant "The best Coke ever" , with no mention of its diet status.  KO is, more or less, merging Coke and Coke Zero Sugar as two versions of the same brand, with one ad campaign, etc. 

I like Coke Zero much more than Diet Coke. I wish restaurants would either switch over or make both available. I know a few do, but not many.

I'm the opposite. I've had plenty of Coke Zero, but still prefer Diet Coke.

Something interesting I discovered: For awhile, Walmart was pricing Coke Zero well below what it charged for Diet Coke and other Coke brands. I prefer larger bottles (the 16.9-oz. bottles come in six-packs) and the price for Coke Zero was $2.75, while Diet Coke and other Coke brands was $3.48. I was buying a lot of Coke Zero then, but it was giving me heartburn.

Now, Walmart has gone up to $3.88 for a six-pack of all Coke products.

[wanderer2575]

And an interesting development from KO.  A new package for Coca-Cola Zero Sugar.   More or less exactly the familiar red regular Coca-Cola package, just with the white letter swapped for black.   While they have not changed the formula at all, it is billed as, and this is significant "The best Coke ever" , with no mention of its diet status.  KO is, more or less, merging Coke and Coke Zero Sugar as two versions of the same brand, with one ad campaign, etc. 

I like Coke Zero much more than Diet Coke. I wish restaurants would either switch over or make both available. I know a few do, but not many.

Marketing is weird.  I'm not surprised that one ad campaign with the message "it's a diet product that tastes great" is targeted to one demographic while a separate campaign with the message "it's a great-tasting product that just happens to be low in calories" is targeted to another demographic.  People are so sensitive (read: easily offended) that ad messages have to be ridiculously specific.

[kphoger]

I like Coke Zero much more than Diet Coke. I wish restaurants would either switch over or make both available. I know a few do, but not many.

Yep.  I often get it at Chick-fil-A, because it's one of the ones they offer.

[Scott5114]

People are so sensitive (read: easily offended) that ad messages have to be ridiculously specific.

This has absolutely nothing to do with people being easily offended and everything to do with different types of people having different motivations for spending money.

"Buy this product because it will make you look cool to all your friends" will sell things to teenagers and young adults. It doesn't work so well on senior citizens.

"Buy this product because it will make sure your family is taken care of when you die" will sell things to senior citizens but not work so well to teenagers.

For a product like a beverage that works equally well for multiple demographics, it's just common sense to come up with as many messages as you can in order to appeal to as many demographics as you can.

[Takumi]

People are so sensitive (read: easily offended) that ad messages have to be ridiculously specific.

This has absolutely nothing to do with people being easily offended and everything to do with different types of people having different motivations for spending money.

"Buy this product because it will make you look cool to all your friends" will sell things to teenagers and young adults. It doesn't work so well on senior citizens.

"Buy this product because it will make sure your family is taken care of when you die" will sell things to senior citizens but not work so well to teenagers.

For a product like a beverage that works equally well for multiple demographics, it's just common sense to come up with as many messages as you can in order to appeal to as many demographics as you can.

And then there was Dr Pepper Ten.
https://youtu.be/0c4iaetOC54

[wanderer2575]

People are so sensitive (read: easily offended) that ad messages have to be ridiculously specific.

This has absolutely nothing to do with people being easily offended and everything to do with different types of people having different motivations for spending money.

"Buy this product because it will make you look cool to all your friends" will sell things to teenagers and young adults. It doesn't work so well on senior citizens.

"Buy this product because it will make sure your family is taken care of when you die" will sell things to senior citizens but not work so well to teenagers.

For a product like a beverage that works equally well for multiple demographics, it's just common sense to come up with as many messages as you can in order to appeal to as many demographics as you can.

That was my point.  And, yes, a lot of people do get offended when the wrong message is pitched to them.