I liken this NFL London team thing to a similar mentality surrounding MLB expansion 30 years ago, before the strike. It seeped into the writing for Star Trek Deep Space Nine. Captain Sisko has a fondness for a hall of fame player from the "London Kings" who dominated in the early 21st Century. Really sounds silly today; an MLB team in London, but it wasn't completely unreasonable if one extrapolated from the ongoing expansion trend at the time. MLB added four teams during the run of DS9, so maybe it would keep going.
Therefore, I'm inclined to think these European NFL aspirations will be viewed similarly in a couple decades. "Heh, can you believe they actually thought the NFL would work in London? That's so silly!"
At least it seems less stupid now that the NFL is back in Los Angeles. That's what was really dumb about these London games. Trying to gin up interest in American football in a place where the vast majority of people could care less about it. Meanwhile, the second largest market in the United States sat empty.
I think the London games are futile. There will never be a team over there. Playing in London only annoys the NFL's core audience and bemuses the locals.
History shows that the most effective way for a culture to embrace a new sport is for them to be conquered by someone who really loves it. That's how Japan and Cuba got into baseball. And Cuba exported baseball to the relevant parts of the rest of Latin America with all their meddling communist insurgencies half a century ago. The world loves soccer because the British spread it around the planet at the tail end of their empire. Same for the love of cricket in Pakistan and India. Can't forget about Rugby; it's another British export and today the only places that care about it are former British colonies from that era like Australia and South Africa.
So look for Roger Goddell to be lobbying for the United States to invade Britain so then finally there will be acceptance of American football over there.
