One thing I've been noticing on radio and streaming internet music channels during the commercials is that the difference between the Lowe's and Home Depot commercials and the JCPenney/Macy's/Kohls ads are so homogenized, it is really hard to distinguish between their stores in their respective categories.
The background music is so generic, their ad copy pretty much is vague, concentrating on "xx% off throughout our store" and "earn extra bonus bucks this weekend" tag lines week after week.
When I was growing up, ad agencies would frequently come up with memorable jingles for a company used in every ad, and the ads would have a some sort of unique theme to each of them. Kind of like the Liberty/Progressive/Geico insurance ads (Although I occasionally have trouble remembering which radio ad was Progressive's and which was Geico's -- again because there is no sung jingle or music signature.
I take a nod from both the above campaigns. I can't say any ad ever made me rush out and buy a product or go to the restaurant they are portraying. I will give them maybe a hint of subliminal affect there, maybe, but I am stuck in my ways so I went to In-n-Out burger today, not because I heard the song, but because I wanted In-n-Out.
Now on the flip side, I think there is a huge reason why I can still do these things from the 80s-90s:
Sing the Folger's song (The best part of waking up, is Folger's in your cup)
Sing the Kentucky Fried Chicken song (Kentucky Fried Chicken, we do chicken right!)
Sing the number to Empire Carpet (800-588-2300 Empire!)
Sing the Michelob Light song (Michelob Light, oh yes you can!)
Do the Nestea Plunge
Sing the Zest song (You're not fully clean unless you're Zest fully clean)
Sing the Juicy Fruit song (Juicy Fruit is gonna move you. It's like a song, it gets right to ya. Juicy Fruit, the taste, the taste, the taste is gonna move ya)
There are way more to put on the list (not even talking about sitcom and gameshow jingles). Whether or not I ever bought any of these products is irrelevant to the staying power those jingles have had in my mind. A lot of it came from me being a lonely kid and jingles entertained me.