This is the first thing I thought of when I saw this thread topic
Does anyone know or understand the purpose of the horizontal lines on this exit ramp?
https://goo.gl/maps/jP2iH8FxyAcpvKkx8
If you look on the satellite view and measure between sets of transverse lines, you'll see that they get closer and closer together the further you go down the ramp. Because the brain defaults to assuming things like that (lane lines, expansion joints, etc) are evenly spaced, and the speed by which the lines pass will increase as you go down the ramp, it subconsciously makes a driver think they are going faster than they really are and induces them to slow down.
These are called "speed reduction markings", and are an allowable traffic control device per 2009 MUTCD Section 3B.22.
They are hardly intuitive as to their meaning.
As Scott said above, the idea of these markings is to subconsciously induce the driver to reduce his speed. For that reason they don't need to be intuitive. Being intuitive might just defeat its purpose.
Nothing about those things is going to make me reduce my speed, I am going to look at the distance to the end of the ramp to decide that, or the bank of the curve, but not some bizarre marking on the road I have never seen. I might be confused by them, but driver confusion is not the goal.