In retrospect it's easy to see why Lawton's town leaders chose to build Central Mall where they did and when they did.
Back in the early 1970's downtown Lawton was very much NOT a family friendly place. Some older guys I know who hit drinking age during that time thought Lawton's downtown was the greatest place ever. There were all kinds of bars, night clubs, venues with live music, etc. But there was also a lot of open prostitution, drug dealing, theaters playing porn and lots of violence. In 1973 Lawton hit a new record for homicides (18 that year, which was a lot for an Army town with considerably less than 100,000 people).
The very first indoor shopping malls were built in the 1950's, but the template for indoor shopping mall design wasn't perfected until the 1970's. Northeast Mall in the Fort Worth suburb of Hurst opened in 1971. That was one of the inspirations for Central Mall in Lawton. City leaders figured they could bulldoze the 12 most seedy blocks in downtown Lawton and replace it with a modern, family-friendly indoor shopping center.
In retrospect the ploy didn't work. They tried applying a cosmetic solution to a people problem. The crime and various seedy enterprises simply relocated to other parts of town.
I moved to Lawton in the 1990's and back then there was a lot of topless bars and massage parlors scattered around different parts of town. The old downtown area was stone dead after dark (and still is). They've changed city codes enough that there's no more rub-and-tug style massage parlors or titty bars left in town. We're down to one remaining topless bar outside of city limits, West of town. Lots of other regular bars and night clubs have closed. I think a lot of younger adults are just not meeting up in person like they did in the past. They're connecting more thru their phones, gaming consoles and computers. It's probably one big reason why birth rates are plummeting. People are far more fickle when they're looking at online photos and swiping left or right.
Normally an indoor mall would be built near a major intersection next to an Interstate highway. They didn't do that with Central Mall here. They just plopped it in the middle of downtown with no fast way to get there. There's so many layers of stop signs and stop lights in every direction. Even back in the 1970's more business in Lawton was gravitating to locations along Cache Road, well away from the downtown area. People with money were building new homes farther East and West of downtown. The H.E. Bailey Turnpike wasn't designated as I-44 until around 1983 (I remember seeing "Future I-44" signs in 1982). A lot of I-44 running through Lawton is bracketed by military property or tribe-owned trust land.
City leaders have been trying to reverse the out-flow cycle with downtown redevelopment efforts. But their attempts have no focus. There's no project to tie it all together. Pueblo is arguably just as trashy a city as Lawton. But at least they had a better idea for improving their downtown zone. A river walk is not a new idea. However it kind of brings everything together. Lawton also got hurt by certain movers and shakers going down rabbit holes, pursuing ideas that had no chance of happening -such as building a 20,000 seat arena downtown to get a minor league basketball team. I guess these guys didn't see how much the Ford Center in OKC cost to get built in Bricktown over 20 years ago. Obviously that pursuit went nowhere. Lawton is just suffering from the lack of good, visionary yet realistic leadership.