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Weird and possibly sexy fast food commercials

Started by Max Rockatansky, March 13, 2022, 02:04:52 PM

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XamotCGC

Roads clinched.
State Routes: Kentucky:  KY 208 KY 289 KY 555 KY 2154 KY 245 KY 1195


HighwayStar

Quote from: formulanone on March 14, 2022, 05:58:56 PM
Quote from: kphoger on March 14, 2022, 04:47:36 PM
Quote from: abefroman329 on March 14, 2022, 04:43:11 PM

Quote from: kphoger on March 14, 2022, 04:38:27 PM
Isn't it just wondrous that, when BK got flak for promoting kids' meals with such a risqué commercial, the company expected people to believe it was actually targeting adult consumers?

As an adult consumer who regularly consumes kids' meals, it's within the realm of possibility.

Now I'm curious to know if kids' meals are a loss leader or not.  If they are, then I shouldn't think a restaurant would want to target adults in a kids' meal ad.

For the 99% of the kids who can't drive to Burger King (or whose parents won't left them walk 5 miles to the nearest one), yeah...those parents are making the final spending decision.

Yikes on that ad. Though the average 2-10 year old seeing the ad probably just thinks it's silly, not sexy.

I would not put it at 99% or anywhere close to that. Lot of urban latchkey kids in the US, single parent households, etc. that have their kids roam a bit. That said, those kids are probabally old enough to be buying the big meals for themselves, maybe a happy meal for the younger sibling, etc.
There are those who travel, and those who travel well

Max Rockatansky

Quote from: HighwayStar on March 14, 2022, 07:30:29 PM
Quote from: formulanone on March 14, 2022, 05:58:56 PM
Quote from: kphoger on March 14, 2022, 04:47:36 PM
Quote from: abefroman329 on March 14, 2022, 04:43:11 PM

Quote from: kphoger on March 14, 2022, 04:38:27 PM
Isn't it just wondrous that, when BK got flak for promoting kids' meals with such a risqué commercial, the company expected people to believe it was actually targeting adult consumers?

As an adult consumer who regularly consumes kids' meals, it's within the realm of possibility.

Now I'm curious to know if kids' meals are a loss leader or not.  If they are, then I shouldn't think a restaurant would want to target adults in a kids' meal ad.

For the 99% of the kids who can't drive to Burger King (or whose parents won't left them walk 5 miles to the nearest one), yeah...those parents are making the final spending decision.

Yikes on that ad. Though the average 2-10 year old seeing the ad probably just thinks it's silly, not sexy.

I would not put it at 99% or anywhere close to that. Lot of urban latchkey kids in the US, single parent households, etc. that have their kids roam a bit. That said, those kids are probabally old enough to be buying the big meals for themselves, maybe a happy meal for the younger sibling, etc.

I used to walk and/or drive to Burger King near the house we moved into in 1997.  It was about a half mile one-way walk so it wasn't that big of a deal to go drop some money there even before I had my license.  I wasn't the only kid doing that either, almost all the neighbors did the same at one point or another.

gonealookin

This one ran pretty frequently for a while in my area:

https://www.youtube.com/watch?v=VMGkdLBN7lk

For print ads, I think this one is a big winner:


HighwayStar

Quote from: gonealookin on March 14, 2022, 07:42:42 PM
This one ran pretty frequently for a while in my area:

When you say ran, do you mean on broadcast television?
There are those who travel, and those who travel well

gonealookin

Quote from: HighwayStar on March 14, 2022, 08:13:22 PM
Quote from: gonealookin on March 14, 2022, 07:42:42 PM
This one ran pretty frequently for a while in my area:

When you say ran, do you mean on broadcast television?

I mostly only watch sports on TV, so it would have been in rotation on the RSNs.

Stephane Dumas

I guess it's time to mention some ones from Wendy's. ;)
https://www.youtube.com/watch?v=JkV94-0D9Fw
https://www.youtube.com/watch?v=F1krMjJgPJY

How about a really big KFC bucket? That ad aired in Canada in the early 1970s.
https://www.youtube.com/watch?v=3ACXIQkfAac

And at the end of that ad aired in French, Colonel Sanders spoke in French saying "du bon poulet" (good chicken)
https://www.youtube.com/watch?v=rcssY4JgJ8o

Not weird, not sexy but some comic relief when C-3P0 and R2D2 visited Burger Chef.
https://www.youtube.com/watch?v=zFLJ0HrE7LU

futtockpaintball

#32
Quote from: Max Rockatansky on March 13, 2022, 02:04:52 PM
Borrowing from the "Take your health seriously"  thread I present:

Quote from: Max Rockatansky on March 13, 2022, 01:40:08 PM
Quote from: Rothman on March 13, 2022, 01:32:54 PM
Quote from: Max Rockatansky on March 13, 2022, 11:22:49 AM
Count me in the camp of not really being enticed by food ads.  I can't think of a specific instance where I saw a TV advertisement for food and decided to buy something because of it.  I always feel like I try things because I randomly decide I want to go to a restaurant or someone recommends something.
Psst...the fact that you are unaware is how they work...

Right, which I would refer to my comments above.  If I can't recall the food being advertised on a conscious level are the commercials actually effective?  An example I used was that I can remember the Burger King possibly having an intimate night out but I can't recall what food he had in bed.

As an aside, I haven't thought to grab food from Burger King post coitus either which makes me what they hell they were trying to advertise.   



I know there are many others out there.  The Paris Hilton burger ad from Carl's Junior comes to mind as also being pretty weird.

It's really weird... The fast food ad is one of my favs because of its funny plot. It's a part of my future work and I've recently prepared an abstract on this theme. I laughed so much during watching ads but this source https://paperap.com/free-papers/hamburger/ helped me to find so interesting thoughts. My fav is one from KFC (I'll try to find it and share with you guys)



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