What City Ranks Number 10 Really?

[ZLoth]

The television markets are population based, and covers more than a city, but multiple surrounding areas as well. The top 25 Television Markets cover 50% of the television households. The problem is that Nielson hasn't released a full list of markets for the past 3 years. Also, practically the entire state of Utah is considered a single television market.

[jeffandnicole]

That's not a very good measurement, though, because a lot of people don't follow traditional television anymore. That article talks about NYC losing 100,000 TV homes, but I doubt it lost 100,000 actual people; they just stopped watching TV. (The article doesn't give the context of whether a home that's streaming only counts as a "TV home" per these measurements.)

Seems like Nielson Media would be better qualified to know what's a good measurement than people who don't measure ratings as their business model. This article isn't for the average person; it's geared to advertisers who determine how to market their products.

Note the article was very specific to TV homes.  They have numerous other analytics to determine how people are watching programs.  You're reading more into this than what is intended.  (And if NYC lost 100,000 TV homes, you're thinking 1 person = 1 TV home.  It's probably more like 2.3 people, and then that's subdivided down into sex, age, and other demographics)

[Scott5114]

That's not a very good measurement, though, because a lot of people don't follow traditional television anymore. That article talks about NYC losing 100,000 TV homes, but I doubt it lost 100,000 actual people; they just stopped watching TV. (The article doesn't give the context of whether a home that's streaming only counts as a "TV home" per these measurements.)

Seems like Nielson Media would be better qualified to know what's a good measurement than people who don't measure ratings as their business model. This article isn't for the average person; it's geared to advertisers who determine how to market their products.

Then why did @ZLoth post it in a thread that is not at all about marketing products, gearing to advertisers, or modelling businesses?

Seems like if someone is holding it out as a general-purpose measuring stick one can critique its usage as such without someone jumping down their throat about how Capitalism Is Always Right Actually.

[ZLoth]

Seems like Nielson Media would be better qualified to know what's a good measurement than people who don't measure ratings as their business model. This article isn't for the average person; it's geared to advertisers who determine how to market their products.

Then why did @ZLoth post it in a thread that is not at all about marketing products, gearing to advertisers, or modelling businesses?

Because it's another method of measuring and ranking a collections of metropolitan areas, cities, towns, villages, or what have you. In this case, the measurement area for number ten is San Francisco-Oakland-San Jose.

There is no question that the top three is New York, Los Angeles, and San Jose. Beyond that, it's subject to interpretation based upon what methodology you elect to use.