As a visitor to Wisconsin, why the hell do I need to know who the governor is? I get they may want to "welcome" me to the state, but what about the rest of you? Don't you want to welcome me as well? I prefer stuff like "the people welcome you" or something similar. Or better yet, just say Welcome to xxx.
This just hits a nerve for me (a small one albeit.) I've never understood the practicality for announcing the leaders of a community on these signs. For all the many, many, many cities that have to tell me who their mayor is, WHY? Same things for states that have to put the governor's name up on it. It's useless information for the traveler. If you already live there then you probably already know your leaders and if you're visiting, why does it matter? You aren't voting in those elections.
"Open for business" is just as useless. As opposed to what? You're closed and telling people to get lost?
And don't worry Wisconsin, your wooden welcome signs are pretty cool. Simple, a shape of the state and a mention of your three "industries." Nothing completely wrong about any of that.