After seeing a bunch of disappearing scenic shields in Idaho, I emailed ITD. The result is no more brown shields:
Mr. Corcoran,
You can give yourself a gold star for being observant. What you have noticed is a planned phase out of the brown and white scenic shields. While the use of the shields were not totally understood by the traveling public, they did stand out as different and were noticeable. There are a number of factors that were considered when deciding to go away from the brown and white shields:
1) The Shields are not a Standard for the nation as shown in the Manual on Uniform Traffic Control Devices which controls the design and placement of traffic control devices.
2) Not all motorists were aware of the information that the shields were trying to impart.
3) The Brown inks and sheeting fade faster than the colors of the standard shields, requiring more frequent replacement.
4) Designating Byway Routes with Brown and White shields required our Department to match all shields, arrows, directional plates, etc. which made for a lot of signs to replace if a route were designated as a scenic byway. This was especially true in communities where our crews had to replace as many as 150 signs at intersections within a community.
5) At $7 per sq ft. for each sign the costs were astronomical and our funding sources have been strained in recent years, not to mention the additional labor and equipment costs to do the changeovers. The added time it took our crews to change all of the signs took away from other work and gave them increased exposure to the dangers of roadway traffic.
6) The larger Scenic Byway signs with the logo and name of the byway are used to designate the byway in areas outside of a community and are placed at approximately 5 mile increments, a new sign was devised that would replace all of the shields on a sign assembly by designating the route as scenic byway in those areas where the motorists were making a change in direction and were required to follow the continuing route. I have included a picture of both signs below, which you should see as they are used on the highways and in the communities where the brown and white shields are replaced.
7) In order to save money we are letting the brown and white shields be replaced as they wear out rather than replace signs which are still functional. This may take a few years to complete, but the savings to the taxpayers is worth it.