AARoads Forum

Regional Boards => Central States => Topic started by: rte66man on January 20, 2015, 10:35:47 PM

Title: New Logo for ODOT
Post by: rte66man on January 20, 2015, 10:35:47 PM
ODOT is finally getting around to changing their poor excuse for a website.  One thing they did was put some lipstick on the pig:

https://www.flickr.com/photos/rte66man/16304571496 (https://www.flickr.com/photos/rte66man/16304571496)
Title: Re: New Logo for ODOT
Post by: Bobby5280 on January 21, 2015, 10:09:51 AM
Their new logo sucks. I'm not just talking subjective aesthetics either, although IMHO this logo would look more at home on a bar of soap.

A DOT logo should be designed to be legible on outdoor signs (honestly, ALL logos should be doing that). The dated looking swoosh lines, the extreme size differences between the "O" and "DOT" as well as the microscopic "Oklahoma Department of Transportation" letters don't work for outdoor legibility.

On the bright side, at least they didn't design the logo around the "meat cleaver" OK state shape. That's one problematic design element.
Title: Re: New Logo for ODOT
Post by: corco on January 21, 2015, 10:33:13 AM
It looks like it belongs in a coastal state
Title: Re: New Logo for ODOT
Post by: US71 on January 21, 2015, 10:38:52 AM
Quote from: rte66man on January 20, 2015, 10:35:47 PM
ODOT is finally getting around to changing their poor excuse for a website.  One thing they did was put some lipstick on the pig:

https://www.flickr.com/photos/rte66man/16304571496 (https://www.flickr.com/photos/rte66man/16304571496)


Is that a Death Star?
Title: Re: New Logo for ODOT
Post by: kurumi on January 21, 2015, 11:15:08 AM
Looks like "Art - ODOT -2"
Title: Re: New Logo for ODOT
Post by: thenetwork on January 21, 2015, 07:15:31 PM
Kinda looks like a one-eyed Pepsi-Cola monster!

Speaking of new logos, just over the border, CDOT in Colorado has recently unveiled their new logo:

OLD:  (https://www.aaroads.com/forum/proxy.php?request=http%3A%2F%2Fcms.ukintpress.com%2FUserFiles%2FImage%2FTTT%2520images%2F2012%2F04%2520april%2F05.04.12%2FColorado-DOT-logo-300.jpg&hash=45c0c2ab3404fd05c0b53f13532b6ecc7025bcbb)

NEW:  (https://www.codot.gov/aashtoscort/assets/cdot-logo.png/image_preview)

As a side note, CDOT will now have similarity with other state department logos -- all will have the green CO mountain logo, while the individual departments (like CDOT) will have their own individual logo on the right.
Title: Re: New Logo for ODOT
Post by: Scott5114 on January 26, 2015, 07:54:01 PM
Quote from: US71 on January 21, 2015, 10:38:52 AM
Is that a Death Star?

So that's how they elimitante the truck trarffic...
Title: Re: New Logo for ODOT
Post by: tidecat on January 26, 2015, 09:08:56 PM
The one in the right would make an awesome state route marker, although the one on the left would be more practical for 3-digit numbers.


iPhone
Title: Re: New Logo for ODOT
Post by: Gnutella on February 02, 2015, 03:51:51 PM
Just make it a giant letter 'O' with 'DOT' in smaller letters inside it. :spin: