I have a credit card with Citibank, and I've noticed that the Citi app - which I use to make payments on my card - heavily features the FHWA "Highway Gothic" typeface (the font that appears on most freeway signs in the US) probably because Citi uses that font in their logo.
That made me wonder: aside from Citi, where else have you seen "Highway Gothic" used in a context or situation not involving or related to roads or road signs? I'm sure there's at least a few examples.
When I worked with Citigroup 25ish years ago, Citi's branding standards called for the use of the Interstate font, which is close to, but not quite Highway Gothic.
Radiohead's "In Rainbows" graphics/CD booklet made use of the Roadgeek fonts (despite the license being non-commercial/hobbyist use only....)
NBC Sports also used the Roadgeek fonts in their graphics packages during the late 90s and early 2000s. I remember those from the years where I watched Kobe Bryant win his first three NBA championship rings.
Another, older, thread with a similar topic is this one:
https://www.aaroads.com/forum/index.php?topic=3749.0
You might find something of interest there.