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Non-Road Boards => Off-Topic => Topic started by: US71 on October 10, 2017, 04:55:42 PM

Title: The Return of AMOCO
Post by: US71 on October 10, 2017, 04:55:42 PM
BP has announced its intention to bring back the AMOCO brand.

Full press release  here  (https://www.bp.com/en_us/bp-us/media-room/press-releases/bp-brings-back-amoco-brand-for-us-fuel-network.html)

Pity about the logo.
Title: Re: The Return of AMOCO
Post by: Takumi on October 10, 2017, 05:47:35 PM
Neat! The closest station to me as a child was an Amoco, so the name has a bit of nostalgia to me. Part of me wonders why they didn’t try to do it right after the oil spill, though...
Title: Re: The Return of AMOCO
Post by: US71 on October 10, 2017, 05:55:54 PM
Neat! The closest station to me as a child was an Amoco, so the name has a bit of nostalgia to me. Part of me wonders why they didn’t try to do it right after the oil spill, though...

Too busy paying everyone off?
Title: Re: The Return of AMOCO
Post by: freebrickproductions on October 10, 2017, 06:45:22 PM
There's actually an Amoco station in Guin, AL. It's abandoned, but it's still an Amoco station!
Title: Re: The Return of AMOCO
Post by: Takumi on October 10, 2017, 07:19:14 PM
There's actually an Amoco station in Guin, AL. It's abandoned, but it's still an Amoco station!
There was one on VA 45 a few years ago, but it’s been removed.
Title: Re: The Return of AMOCO
Post by: Takumi on October 10, 2017, 07:20:36 PM
Neat! The closest station to me as a child was an Amoco, so the name has a bit of nostalgia to me. Part of me wonders why they didn’t try to do it right after the oil spill, though...

Too busy paying everyone off?
(https://i.kinja-img.com/gawker-media/image/upload/rhomb1lhhglz89qmohks.png)
Title: Re: The Return of AMOCO
Post by: cjk374 on October 10, 2017, 08:35:08 PM
My first Amoco stations I ever saw were all in Missouri. I always filled up at Amoco anytime I was there. I always seemed to get better gas mileage with their gas.
Title: Re: The Return of AMOCO
Post by: apeman33 on October 10, 2017, 10:50:16 PM
I presume it will be Amoco everywhere, although there is a part of me that's curious if they would call it "Standard" in the parts of the country where they used that name (such as Kansas).

As far as the logo goes, it looks like a fairly good modernization to me. It could have been rendered in purple and green with Aachen Bold as the font. It could do without the gradient in the halves of the oval, though.
Title: Re: The Return of AMOCO
Post by: Takumi on October 11, 2017, 12:46:17 AM
I’m not sure if they’ll all transfer from BP to Amoco or whether both will exist in the same areas a la Exxon and Mobil.
Title: Re: The Return of AMOCO
Post by: ilpt4u on October 11, 2017, 01:08:30 AM
I'm betting the one in St Louis at Skinker Road exit from I-64/US 40 will be rebranded Amoco -- since it has the giant "Amoco" sign that is a protected US Landmark, still at the station

Just a guess...

They gonna bring back the SOHIO brand, while they are at it?

ExxonMobile isn't the only US Fuel Company with multiple US brands

Marathon has Marathon and Speedway
Title: Re: The Return of AMOCO
Post by: PHLBOS on October 11, 2017, 09:39:21 AM
Pity about the logo.
:confused: I'm not sure what you mean.  The AMOCO looks to be the same as it was.  Prior to the mid 70s, the logo featured AMERICAN inside the oval & torch instead of AMOCO.
(https://vignette.wikia.nocookie.net/logopedia/images/6/6a/Amoco_logo_-_American_variant.svg/revision/latest/scale-to-width-down/185?cb=20160928222118)
Title: Re: The Return of AMOCO
Post by: US71 on October 11, 2017, 09:43:18 AM
Pity about the logo.
:confused: I'm not sure what you mean.  The AMOCO looks to be the same as it was.  Prior to the mid 70s, the logo featured AMERICAN inside the oval & torch instead of AMOCO.
(https://vignette.wikia.nocookie.net/logopedia/images/6/6a/Amoco_logo_-_American_variant.svg/revision/latest/scale-to-width-down/185?cb=20160928222118)

(http://a57.foxnews.com/images.foxnews.com/content/fox-business/markets/2017/10/10/amoco-gas-stations-are-coming-back/_jcr_content/article-text/article-par-5/images/image.img.jpg/880/558/1507658099929.jpg?ve=1&tl=1)
Title: Re: The Return of AMOCO
Post by: Henry on October 11, 2017, 10:14:10 AM
This really takes me back, and I'm glad to see that the name has been revived. Now if only BP can go back to using the Interstate shield logo for their own brand, it'll be something truly special!
Title: Re: The Return of AMOCO
Post by: Rothman on October 11, 2017, 10:17:32 AM
Why bring it back now?  Is BP's brand too tarnished from Deepwater Horizon?
Title: Re: The Return of AMOCO
Post by: SP Cook on October 11, 2017, 10:19:35 AM

They gonna bring back the SOHIO brand, while they are at it?

Marathon has Marathon and Speedway

BP uses SOHIO for it inland marine operations in Ohio, to protect the Standard and SOHIO trademarks there. 

Phillips has the trademarks to Phillips 66, Conoco, and 76.  Chevron has the trademarks to Chevron and Texaco.  It is also Caltex in the southern hemisphere, ironically a joint ventue started in the 1930s between the two companies that did not merge until the 90s.

Title: Re: The Return of AMOCO
Post by: Takumi on October 11, 2017, 10:22:18 AM
Why bring it back now?  Is BP's brand too tarnished from Deepwater Horizon?
They’ve certainly had a reduced presence around here since then, and I’m not even near the Gulf of Mexico.
Title: Re: The Return of AMOCO
Post by: PHLBOS on October 11, 2017, 10:44:11 AM
Thanks for the close-up and yes I did not view the linked-video until now.  Worth noting: the signage graphics on the station in the video appears to be more muted (resembles the previous logo at a quick glance).
Title: Re: The Return of AMOCO
Post by: Big John on October 11, 2017, 12:08:49 PM
Pity about the logo.
:confused: I'm not sure what you mean.  The AMOCO looks to be the same as it was.  Prior to the mid 70s, the logo featured AMERICAN inside the oval & torch instead of AMOCO.
(https://vignette.wikia.nocookie.net/logopedia/images/6/6a/Amoco_logo_-_American_variant.svg/revision/latest/scale-to-width-down/185?cb=20160928222118)
Depending on region, in Wisconsin, it said StANDARD with that logo.
Title: Re: The Return of AMOCO
Post by: ET21 on October 11, 2017, 02:44:25 PM
I still call the Aon Center in Chicago the Amoco Building.
Title: Re: The Return of AMOCO
Post by: Brandon on October 11, 2017, 03:56:12 PM
I still call the Aon Center in Chicago the Amoco Building.

You mean the Standard Oil Building?  :bigass:
Title: Re: The Return of AMOCO
Post by: ET21 on October 11, 2017, 04:23:45 PM
I still call the Aon Center in Chicago the Amoco Building.

You mean the Standard Oil Building?  :bigass:

Ohhh that's before my time lol
Title: Re: The Return of AMOCO
Post by: Takumi on June 16, 2018, 07:16:22 PM
An Amoco has appeared in Midlothian, VA at the intersection of US 60 and VA 147.
Title: Re: The Return of AMOCO
Post by: US 89 on June 16, 2018, 08:01:42 PM
I don't know of any Amocos still around in Utah today, but just today I found this in Elberta, Utah (https://goo.gl/maps/ytcXMGMBHvE2) on US 6, at the southern terminus of UT 68.
Title: Re: The Return of AMOCO
Post by: ce929wax on June 18, 2018, 04:44:15 PM
Logo looks good to me.
Title: Re: The Return of AMOCO
Post by: abefroman329 on June 18, 2018, 08:03:52 PM
Hasn’t it always been “BP, selling Amoco fuel”? Or did they take a break from that?
Title: Re: The Return of AMOCO
Post by: Takumi on June 18, 2018, 11:13:59 PM
Hasn’t it always been “BP, selling Amoco fuel”? Or did they take a break from that?
They took a break from it.

Anyway, here’s a bad photo of the newly rebranded Amoco in Midlothian. It was a Shell before.
(https://i.kinja-img.com/gawker-media/image/upload/c_scale,f_auto,fl_progressive,q_80,w_800/jvw48zour1zf77zrvgc0.jpg)
Title: Re: The Return of AMOCO
Post by: LM117 on June 19, 2018, 07:17:17 AM
No Amoco’s around here yet.
Title: Re: The Return of AMOCO
Post by: Brandon on October 05, 2018, 10:38:41 AM
And back in Illinois, where Amoco was HQ'd.

Amoco gas stations return to Chicago area after nearly 20 years as BP brings back the brand (http://www.chicagotribune.com/business/ct-biz-amoco-bp-station-rebranding-20181002-story.html)
Title: Re: The Return of AMOCO
Post by: abefroman329 on October 05, 2018, 12:43:38 PM
And back in Illinois, where Amoco was HQ'd.

Amoco gas stations return to Chicago area after nearly 20 years as BP brings back the brand (http://www.chicagotribune.com/business/ct-biz-amoco-bp-station-rebranding-20181002-story.html)
I drove past one in the city last weekend.
Title: Re: The Return of AMOCO
Post by: ET21 on October 05, 2018, 02:39:05 PM
And back in Illinois, where Amoco was HQ'd.

Amoco gas stations return to Chicago area after nearly 20 years as BP brings back the brand (http://www.chicagotribune.com/business/ct-biz-amoco-bp-station-rebranding-20181002-story.html)
I drove past one in the city last weekend.

Yup drove by one as well last week, had to do a double take!
Title: Re: The Return of AMOCO
Post by: bugo on October 12, 2018, 09:30:06 AM
Its*
BP has announced it's intention to bring back the AMOCO brand.

Full press release  here  (https://www.bp.com/en_us/bp-us/media-room/press-releases/bp-brings-back-amoco-brand-for-us-fuel-network.html)

Pity about the logo.

Nexus 5X

Title: Re: The Return of AMOCO
Post by: kphoger on October 12, 2018, 01:37:50 PM
Its*
BP has announced it's intention to bring back the AMOCO brand.

Full press release  here  (https://www.bp.com/en_us/bp-us/media-room/press-releases/bp-brings-back-amoco-brand-for-us-fuel-network.html)

Pity about the logo.

~or~  intending*

 :)
Title: Re: The Return of AMOCO
Post by: abefroman329 on October 12, 2018, 02:44:21 PM
And back in Illinois, where Amoco was HQ'd.

Amoco gas stations return to Chicago area after nearly 20 years as BP brings back the brand (http://www.chicagotribune.com/business/ct-biz-amoco-bp-station-rebranding-20181002-story.html)
I drove past one in the city last weekend.

Yup drove by one as well last week, had to do a double take!
The BP at McCormick and Golf in Evanston is also an Amoco now.
Title: Re: The Return of AMOCO
Post by: Tonytone on October 13, 2018, 11:24:40 AM
(https://uploads.tapatalk-cdn.com/20181013/c3e63513419aa327be7f146405f60b7e.jpg)

New castle de. 273


iPhone
Title: Re: The Return of AMOCO
Post by: Takumi on October 15, 2018, 10:21:05 PM
Saw another one tonight in Petersburg.
Title: Re: The Return of AMOCO
Post by: abefroman329 on October 16, 2018, 07:31:08 AM
It’s so weird that they’re so bright and colorful. I remember when Amoco stations were all black except for the Amoco logo.
Title: Re: The Return of AMOCO
Post by: ilpt4u on October 31, 2019, 10:48:56 PM
I'm betting the one in St Louis at Skinker Road exit from I-64/US 40 will be rebranded Amoco -- since it has the giant "Amoco" sign that is a protected US Landmark, still at the station

Just a guess...
Bringing back an old prediction in an old thread...because of a KMOX news story

https://kmox.radio.com/galleries/amoco-returns-st-louis-gas-station-worlds-biggest-sign

This is St Louis’s first “new” Amoco, since BP brought back the Brand. The article also mentions that this is the only existing BP, at least in St Louis, being rebranded (back) to Amoco
Title: Re: The Return of AMOCO
Post by: triplemultiplex on October 31, 2019, 11:36:48 PM
I would've expected BP to do this sooner after their big fuck up in the Gulf.
Kind of like how all those bail-out banks changed their names 10 years ago.
Title: Re: The Return of AMOCO
Post by: US71 on November 01, 2019, 04:57:52 PM
I'm betting the one in St Louis at Skinker Road exit from I-64/US 40 will be rebranded Amoco -- since it has the giant "Amoco" sign that is a protected US Landmark, still at the station

Just a guess...
Bringing back an old prediction in an old thread...because of a KMOX news story

https://kmox.radio.com/galleries/amoco-returns-st-louis-gas-station-worlds-biggest-sign

This is St Louis’s first “new” Amoco, since BP brought back the Brand. The article also mentions that this is the only existing BP, at least in St Louis, being rebranded (back) to Amoco

Pity it's going to be he new sign. They should bring back the classic round