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Sweden hopes to project a new image with its official font

Started by cpzilliacus, October 29, 2014, 10:35:05 PM

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cpzilliacus

PRI.ORG: Sweden hopes to project a new image with its official font

QuotePlenty of countries have national birds, national anthems, national dishes – but a national font? There Sweden is all on its own.

QuoteYes, Sweden recently introduced its own font, called Sweden Sans. The idea is that the new national font will replace the many fragmented styles that government agencies currently use.
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Scott5114

This isn't really as earth-shattering as the article makes it out to be. Plenty of businesses have had custom typefaces developed to make their branding distinctive. This is just a government doing the same thing.
uncontrollable freak sardine salad chef

english si

Quote from: Scott5114 on October 30, 2014, 08:33:43 PMThis isn't really as earth-shattering as the article makes it out to be.
It's called clickbait...

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