Walmart changes its logo...

[SSOWorld]

https://corporate.walmart.com/news/2025/01/13/walmart-introduces-updated-look-and-feel-a-testament-to-heritage-and-innovation

Not that you would notice...

[Big John]

bolder font and logo

[LilianaUwU]

bring back WAL★MART cowards

Also, this logo is dangerously close to Discord's newer logo. Then again, every fucking company uses the same exact font nowadays...

[Max Rockatansky]

I'm more of a Wlamrat kind of guy.

[Scott5114]

bring back WAL★MART cowards

I'm pretty sure the new logo is either in, or in a close approximation of, the WAL★MART font.

Is this an instance of Walm Art?

[GaryV]

They didn't switch to Clearview?

[hotdogPi]

MAL★WART

[roadman65]

I remember before the Super Center thing, it was slightly different then

Plus I remember some stores used " Discount City" on their signs.  I'm assuming that was back in the early eighties.  I lived in NJ before 1990, and Walmarts were unknown when I lived there. I first heard of them in Florida after September 1990.  I believe it wasn't until the early nineties when Walmart began the market in the Northeast.  The one in St Cloud, FL had the older saying still in 1990.


https://www.wsaz.com/2025/01/13/walmart-announces-first-brand-refresh-updated-logo-nearly-20-years/

Here is what a news website says about it . Though from WV, still they've reported it

[mgk920]

The first * REAL * news item of 2025!

 

Mike

[02 Park Ave]

It should be "its" rather than "it's" in the subject.

"Its" is the possessive form of "it"; "it's" is a contraction for "it is".

[mgk920]

It should be "its" rather than "it's" in the subject
"Its" is the possessive form of "it"; "it's" is a contraction for "it is".

( Minor things that bother you. )

 

Mike

[DTComposer]

The marketing-speak in that press release makes my head hurt.

It'd be neat to visualize how much this "refresh" will cost vs. the number of customers who will actually notice the change without being told.

[MikieTimT]

Must have gotten a deal on the color yellow on signage and paint.  Save a little blue in one place, and burn it in another, so that's almost a wash.  It's very BOLD of them.

[Bobby5280]

The new word mark sort of dredges up the past and recycles it as "new." The "WAL•MART" logo from the 1980'S and 1990's used lettering similar to Antique Olive Compact. The mixed case lettering in the new logo looks similar to an extra bold style of Antique Olive, but with various minor tweaks made in the letters.

I guess they're sticking with the gold sphincter of quality icon.

[thenetwork]

That's what I don't get for some logo changes in recent years -- hyping a new logo that really didn't change much. 

Other examples of "whoop-de-doo" logo changes:

The ABC Network letters went to a Bold text inside the black circle...

Volkswagen did the opposite, slimming their famous VW logo.

Same for Kroger, except in addition to the font diet, they eliminated the red border around the blue oval.

I'd love to get a job where you make a six-figure salary, only to tell a company they should simply bold/un-bold their current logo's font.

[Life in Paradise]

Question #1:  How much did they pay for someone to come up with this?
Question #2:  How much are they going to pay to change over their signage, etc?
Question #3:  How can I get the job of the person who approved this since there are obviously very few re-
              quirements on experience, common sense or whatever?

[Bobby5280]

I'd love to get a job where you make a six-figure salary, only to tell a company they should simply bold/un-bold their current logo's font.

I strongly doubt the person who did the actual design work is making a six figure salary. Graphic design is hardly any sort of "profession" anymore. Any idiot can download a cracked copy of Adobe Illustrator and start passing himself off as a "graphic designer." No certification, much less a real degree, is required for that kind of work. Every child is an artist, everyone gets a gold star.

Various "bosses" sitting around, dreaming up more changes to make, are the ones making the money.

[SEWIGuy]

I'd love to get a job where you make a six-figure salary, only to tell a company they should simply bold/un-bold their current logo's font.

I strongly doubt the person who did the actual design work is making a six figure salary. Graphic design is hardly any sort of "profession" anymore. Any idiot can download a cracked copy of Adobe Illustrator and start passing himself off as a "graphic designer." No certification, much less a real degree, is required for that kind of work. Every child is an artist, everyone gets a gold star.

Various "bosses" sitting around, dreaming up more changes to make, are the ones making the money.

This was part of a "brand refresh" that included more than a logo and likely included multiple people with six figure salaries.

[epzik8]

Great, here comes yet another wave of Walmart renovations.

[Bobby5280]

This was part of a "brand refresh" that included more than a logo and likely included multiple people with six figure salaries.

There can be a hell of a lot of work that goes into changing the brand identity of a major company, such as Walmart. The process of changing the logo is only the start. The brand update may also include design themes (colors, type, page composition styles, etc) to be applied across all internal corporate communications and advertising for print, online, TV/video, etc. Some companies will have their own bespoke typefaces created as part of the overhaul. The brand work has to be updated on their own private label product packaging. Signage inside and outside the stores has to be updated. Vehicle/fleet graphics need updating. It goes on and on and on. Feedback from what didn't work in the last branding design in various mediums has to be taken into account when designing the new, updated logo. The process is a whole lot more than just making something look pretty.

Any armchair quarterback who scoffs, "I could design that company logo in 5 minutes," is someone accidentally admitting he doesn't know what he's talking about. He's only showing open contempt at something he perceives having zero value yet doesn't understand at all.

Nevertheless, the people doing the actual design grunt work aren't making the big bucks. Supervisors up the chain are the ones actually getting paid.

[SEWIGuy]

Than those doing the "grunt work" should aspire to be "supervisors." 

[-- US 175 --]

They just got through renovating some of the stores.  Now they'll have to go back and redo them again to acommodate the redone logo.

[thenetwork]

They just got through renovating some of the stores.  Now they'll have to go back and redo them again to acommodate the redone logo.

Many of the Walmarts in my region have gotten 3-5 significant indoor and/or outdoor remodels in the last 20 years....

...Which is about 3-5 more remodels than any JCPenney or Kohls stores in the last 20 years...

[Bobby5280]

Sears stores were the worst. I can't believe how bad the private equity ownership of that retailer let the stores decline over the years. In the final few years the Sears store was open in Lawton (at Central Mall) it looked worse than some thrift stores.

Than those doing the "grunt work" should aspire to be "supervisors."

Those "supervisors" are often not creative people, but rather bean counters instead. I wouldn't recommend graphic design as a career choice to any high school kids. They would probably earn a better living by learning a "blue collar" trade (plumber, electrician, mechanic, etc).

BTW, a $100,000 salary isn't all that much money these days. That would be decent money for Lawton, but not so great in any popular cities or on the coasts.

[formulanone]

This was part of a "brand refresh" that included more than a logo and likely included multiple people with six figure salaries.

There can be a hell of a lot of work that goes into changing the brand identity of a major company, such as Walmart. The process of changing the logo is only the start. 
[...]
Any armchair quarterback who scoffs, "I could design that company logo in 5 minutes," is someone accidentally admitting he doesn't know what he's talking about. He's only showing open contempt at something he perceives having zero value yet doesn't understand at all.

Except...why bother for such minute changes? I suppose it makes it easier because their vast corporate footprint will probably take 5-10 years for all the old logos to change in an unobtrusive fashion. (Except for some oddball backroom equipment that's 20-30 years old and well out of the public eye.)

I get it when suddenly a company has to redesign a logo or typeface to remove political, bigoted, religious, sexual, and scatological references or if/when a firm in sends a valid cease-and-desist letter for possibly knocking off another company's logotype, but I always scratch my head at the tiny logo changes for seemingly no reason other than to get schmucks like me thinking about it.