Kraft and Heinz to split into two companies

[bing101]

Kraft Heinz splits itself in bid to revive growth - https://www.reuters.com/sustainability/sustainable-finance-reporting/kraft-heinz-split-into-two-separately-listed-companies-2025-09-02/

[Max Rockatansky]

I guess they are trying to "ketchup" to the rest of the industry. 

[bandit957]

Be still my beating heart! The opposite of a corporate merger just took place?

[kphoger]

I guess they are trying to "ketchup" to the rest of the industry. 

The old model just wasn't cutting the mustard.

[Big John]

I guess they are trying to "ketchup" to the rest of the industry. 

The old model just wasn't cutting the mustard.

moreover, They cut the cheese.

[kphoger]

Be still my beating heart! The opposite of a corporate merger just took place?

Do you relish it?  Do you think these guys are the smart ones?

[JayhawkCO]

Be still my beating heart! The opposite of a corporate merger just took place?

Do you relish it?  Do you think these guys are the smart ones?

Maybe Kraft thinks it can catch more profits with honey than with vinegar. And I bet the bean counters love it.

[Scott5114]

Be still my beating heart! The opposite of a corporate merger just took place?

The Washington Post article on this noted that it's starting to become a trend in the food industry; apparently Kellogg (the cereal company, not the freeway) did the same thing recently. Stable brands without much growth potential (the example the article used was Maxwell House coffee) need a different kind of management strategy than growing brands, and it's difficult to not screw over one or the other if they're combined in the same company.

Most of these companies that are dividing are conglomerates that own a bunch of brands that don't compete with each other and don't really benefit from the combined economy of scale. In the case of Kraft Heinz, it doesn't really make a difference for the sales and economics of Heinz ketchup and Kraft Singles American cheese whether they're owned by the same company or not, because someone is probably going to buy both of them, and they don't have any shared ingredients.

[Henry]

Be still my beating heart! The opposite of a corporate merger just took place?

Do you relish it?  Do you think these guys are the smart ones?

Maybe Kraft thinks it can catch more profits with honey than with vinegar. And I bet the bean counters love it.

At least those in Philadelphia do.

[GaryV]

A newspaper story today reported that one company will have brands including Kraft Singles, the other will include Kraft Mac & Cheese. So the split is not solely along brand names.

[NWI_Irish96]

Terrible news for people who put ketchup on their mac and cheese.

[kphoger]

Terrible news for people who put ketchup on their mac and cheese.

FTFY