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Author Topic: The Return of AMOCO  (Read 2750 times)

US71

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The Return of AMOCO
« on: October 10, 2017, 04:55:42 PM »

BP has announced its intention to bring back the AMOCO brand.

Full press release here

Pity about the logo.
« Last Edit: October 12, 2018, 10:29:58 AM by US71 »
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Re: The Return of AMOCO
« Reply #1 on: October 10, 2017, 05:47:35 PM »

Neat! The closest station to me as a child was an Amoco, so the name has a bit of nostalgia to me. Part of me wonders why they didnít try to do it right after the oil spill, though...
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US71

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Re: The Return of AMOCO
« Reply #2 on: October 10, 2017, 05:55:54 PM »

Neat! The closest station to me as a child was an Amoco, so the name has a bit of nostalgia to me. Part of me wonders why they didnít try to do it right after the oil spill, though...

Too busy paying everyone off?
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Re: The Return of AMOCO
« Reply #3 on: October 10, 2017, 06:45:22 PM »

There's actually an Amoco station in Guin, AL. It's abandoned, but it's still an Amoco station!
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Re: The Return of AMOCO
« Reply #4 on: October 10, 2017, 07:19:14 PM »

There's actually an Amoco station in Guin, AL. It's abandoned, but it's still an Amoco station!
There was one on VA 45 a few years ago, but itís been removed.
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Re: The Return of AMOCO
« Reply #5 on: October 10, 2017, 07:20:36 PM »

Neat! The closest station to me as a child was an Amoco, so the name has a bit of nostalgia to me. Part of me wonders why they didnít try to do it right after the oil spill, though...

Too busy paying everyone off?
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cjk374

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Re: The Return of AMOCO
« Reply #6 on: October 10, 2017, 08:35:08 PM »

My first Amoco stations I ever saw were all in Missouri. I always filled up at Amoco anytime I was there. I always seemed to get better gas mileage with their gas.
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Re: The Return of AMOCO
« Reply #7 on: October 10, 2017, 10:50:16 PM »

I presume it will be Amoco everywhere, although there is a part of me that's curious if they would call it "Standard" in the parts of the country where they used that name (such as Kansas).

As far as the logo goes, it looks like a fairly good modernization to me. It could have been rendered in purple and green with Aachen Bold as the font. It could do without the gradient in the halves of the oval, though.
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Re: The Return of AMOCO
« Reply #8 on: October 11, 2017, 12:46:17 AM »

Iím not sure if theyíll all transfer from BP to Amoco or whether both will exist in the same areas a la Exxon and Mobil.
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ilpt4u

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Re: The Return of AMOCO
« Reply #9 on: October 11, 2017, 01:08:30 AM »

I'm betting the one in St Louis at Skinker Road exit from I-64/US 40 will be rebranded Amoco -- since it has the giant "Amoco" sign that is a protected US Landmark, still at the station

Just a guess...

They gonna bring back the SOHIO brand, while they are at it?

ExxonMobile isn't the only US Fuel Company with multiple US brands

Marathon has Marathon and Speedway
« Last Edit: October 11, 2017, 01:18:08 AM by ilpt4u »
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Re: The Return of AMOCO
« Reply #10 on: October 11, 2017, 09:39:21 AM »

Pity about the logo.
:confused: I'm not sure what you mean.  The AMOCO looks to be the same as it was.  Prior to the mid 70s, the logo featured AMERICAN inside the oval & torch instead of AMOCO.
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US71

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Re: The Return of AMOCO
« Reply #11 on: October 11, 2017, 09:43:18 AM »

Pity about the logo.
:confused: I'm not sure what you mean.  The AMOCO looks to be the same as it was.  Prior to the mid 70s, the logo featured AMERICAN inside the oval & torch instead of AMOCO.


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Henry

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Re: The Return of AMOCO
« Reply #12 on: October 11, 2017, 10:14:10 AM »

This really takes me back, and I'm glad to see that the name has been revived. Now if only BP can go back to using the Interstate shield logo for their own brand, it'll be something truly special!
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Rothman

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Re: The Return of AMOCO
« Reply #13 on: October 11, 2017, 10:17:32 AM »

Why bring it back now?  Is BP's brand too tarnished from Deepwater Horizon?
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Re: The Return of AMOCO
« Reply #14 on: October 11, 2017, 10:19:35 AM »


They gonna bring back the SOHIO brand, while they are at it?

Marathon has Marathon and Speedway

BP uses SOHIO for it inland marine operations in Ohio, to protect the Standard and SOHIO trademarks there. 

Phillips has the trademarks to Phillips 66, Conoco, and 76.  Chevron has the trademarks to Chevron and Texaco.  It is also Caltex in the southern hemisphere, ironically a joint ventue started in the 1930s between the two companies that did not merge until the 90s.

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Re: The Return of AMOCO
« Reply #15 on: October 11, 2017, 10:22:18 AM »

Why bring it back now?  Is BP's brand too tarnished from Deepwater Horizon?
Theyíve certainly had a reduced presence around here since then, and Iím not even near the Gulf of Mexico.
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Re: The Return of AMOCO
« Reply #16 on: October 11, 2017, 10:44:11 AM »

Thanks for the close-up and yes I did not view the linked-video until now.  Worth noting: the signage graphics on the station in the video appears to be more muted (resembles the previous logo at a quick glance).
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Big John

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Re: The Return of AMOCO
« Reply #17 on: October 11, 2017, 12:08:49 PM »

Pity about the logo.
:confused: I'm not sure what you mean.  The AMOCO looks to be the same as it was.  Prior to the mid 70s, the logo featured AMERICAN inside the oval & torch instead of AMOCO.

Depending on region, in Wisconsin, it said StANDARD with that logo.
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Re: The Return of AMOCO
« Reply #18 on: October 11, 2017, 02:44:25 PM »

I still call the Aon Center in Chicago the Amoco Building.
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Re: The Return of AMOCO
« Reply #19 on: October 11, 2017, 03:56:12 PM »

I still call the Aon Center in Chicago the Amoco Building.

You mean the Standard Oil Building?  :bigass:
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Re: The Return of AMOCO
« Reply #20 on: October 11, 2017, 04:23:45 PM »

I still call the Aon Center in Chicago the Amoco Building.

You mean the Standard Oil Building?  :bigass:

Ohhh that's before my time lol
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Takumi

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Re: The Return of AMOCO
« Reply #21 on: June 16, 2018, 07:16:22 PM »

An Amoco has appeared in Midlothian, VA at the intersection of US 60 and VA 147.
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US 89

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Re: The Return of AMOCO
« Reply #22 on: June 16, 2018, 08:01:42 PM »

I don't know of any Amocos still around in Utah today, but just today I found this in Elberta, Utah on US 6, at the southern terminus of UT 68.
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Re: The Return of AMOCO
« Reply #23 on: June 18, 2018, 04:44:15 PM »

Logo looks good to me.
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Re: The Return of AMOCO
« Reply #24 on: June 18, 2018, 08:03:52 PM »

Hasnít it always been ďBP, selling Amoco fuelĒ? Or did they take a break from that?
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