Buc-ees outside of Texas.

[hbelkins]

Buc-ee's are bul-ees.

https://www.statesman.com/story/news/state/2025/01/24/buc-ees-lawsuit-texas-gas-station-super-fuels-trademark-infringement/77926582007/

Pfft.  All I see is a paywall, but if it's just defending their trademark, that's required of Buc-ee's by law.

What they are claiming is quite questionable:

https://www.facebook.com/100062863935934/posts/pfbid01RRGeCLjcnoFpcbuCKL91fw5gd7uTAYtDdFamk4E3XW34Z3PCpdSGaXN2R1mfPczl/?mibextid=wwXIfr

Surprisingly, while I saw this story in several places on Facebook, I've seen no mention of it on FreewayJim or any other of the road-related groups there.

Personally, I don't get it. The SuperFuels logo looks nothing like Buc-ee's.

[Max Rockatansky]

Buc-ee's are bul-ees.

https://www.statesman.com/story/news/state/2025/01/24/buc-ees-lawsuit-texas-gas-station-super-fuels-trademark-infringement/77926582007/

Pfft.  All I see is a paywall, but if it's just defending their trademark, that's required of Buc-ee's by law.

What they are claiming is quite questionable:

https://www.facebook.com/100062863935934/posts/pfbid01RRGeCLjcnoFpcbuCKL91fw5gd7uTAYtDdFamk4E3XW34Z3PCpdSGaXN2R1mfPczl/?mibextid=wwXIfr

Surprisingly, while I saw this story in several places on Facebook, I've seen no mention of it on FreewayJim or any other of the road-related groups there.

Personally, I don't get it. The SuperFuels logo looks nothing like Buc-ee's.

The article made it to FWJ and Roadgeekery.

[Scott5114]

Buc-ee's are bul-ees.

https://www.statesman.com/story/news/state/2025/01/24/buc-ees-lawsuit-texas-gas-station-super-fuels-trademark-infringement/77926582007/

Pfft.  All I see is a paywall, but if it's just defending their trademark, that's required of Buc-ee's by law.

What they are claiming is quite questionable:

https://www.facebook.com/100062863935934/posts/pfbid01RRGeCLjcnoFpcbuCKL91fw5gd7uTAYtDdFamk4E3XW34Z3PCpdSGaXN2R1mfPczl/?mibextid=wwXIfr

Nah.  Fair game given how stupid our trademark laws are.

"Any cartoon animal in a circle" is not something Buc-ee's can legitimately claim trademark protection over, given that they are far from the first to do that.



They are the sort of plaintiffs that are called, in legal terminology, "fucking assholes".

[Rothman]

Buc-ee's are bul-ees.

https://www.statesman.com/story/news/state/2025/01/24/buc-ees-lawsuit-texas-gas-station-super-fuels-trademark-infringement/77926582007/

Pfft.  All I see is a paywall, but if it's just defending their trademark, that's required of Buc-ee's by law.

What they are claiming is quite questionable:

https://www.facebook.com/100062863935934/posts/pfbid01RRGeCLjcnoFpcbuCKL91fw5gd7uTAYtDdFamk4E3XW34Z3PCpdSGaXN2R1mfPczl/?mibextid=wwXIfr

Nah.  Fair game given how stupid our trademark laws are.

"Any cartoon animal in a circle" is not something Buc-ee's can legitimately claim trademark protection over, given that they are far from the first to do that.



They are the sort of plaintiffs that are called, in legal terminology, "fucking assholes".

Their complaint mentions other characteristics and similarities than just a character in a circle.

[Max Rockatansky]

Off forum there is a couple infamous Buc-ee's apologists.  It has been amusing getting them spun up over this. I'm surprised more of them aren't biting on their favorite brand being called "Bul-ee's."

[hbelkins]

The article made it to FWJ and Roadgeekery.

I figured it would just be a matter of time.

[Bobby5280]

Buc-ee's are bul-ees.

https://www.statesman.com/story/news/state/2025/01/24/buc-ees-lawsuit-texas-gas-station-super-fuels-trademark-infringement/77926582007/

I like Buc-ee's, but that's a bullshit lawsuit and it should be tossed out of court. At this point Buc-ee's is suing any c-store chain that dares have a cartoon character mascot in its brand.

The only similarity I can see between the Super Fuels mascot logo and Buc-ee's logo is both have circle shapes in the background. Buc-ee's can't claim ownership of the circle shape. It's just like the fact you can't claim a copyright or trademark on a letter shape (which is why we have look-alike clone fonts of typefaces such Helvetica).

[Great Lakes Roads]

Rezoning the land for the proposed Buc-ee's in Oak Creek has been approved!

https://www.mysanantonio.com/business/article/bucees-san-marcos-groundbreaking-20061944.php

Ground has been broken today on a new Buc-ee's in San Marcos, TX! Opening in May 2026

[Max Rockatansky]

I wonder when Buc-ee's will try to muscle in on the logo of a Wisconsin based company?

[TheHighwayMan3561]

I wonder when Buc-ee's will try to muscle in on the logo of a Wisconsin based company?

I for one welcome our new Buc-Trip overlords.

[Big John]

I wonder when Buc-ee's will try to muscle in on the logo of a Wisconsin based company?

No animals, real or cartoon, in that one.

[Bobby5280]

Ground has been broken today on a new Buc-ee's in San Marcos, TX! Opening in May 2026

That's kind of an odd location (I-35 @ Yarrington Rd). Slip ramps are well away from the intersection. I'm guessing the Buc-ee's location will be a bit South of the Exit 208 ramp from Southbound I-35.

It is kind of odd they're building a super store like that when there is another one a short drive farther South in New Braunfels. But that one is on the East side of the highway and easier for Northbound traffic to reach.

[Molandfreak]

Buc-ee's are bul-ees.

https://www.statesman.com/story/news/state/2025/01/24/buc-ees-lawsuit-texas-gas-station-super-fuels-trademark-infringement/77926582007/

Pfft.  All I see is a paywall, but if it's just defending their trademark, that's required of Buc-ee's by law.

What they are claiming is quite questionable:

https://www.facebook.com/100062863935934/posts/pfbid01RRGeCLjcnoFpcbuCKL91fw5gd7uTAYtDdFamk4E3XW34Z3PCpdSGaXN2R1mfPczl/?mibextid=wwXIfr

Nah.  Fair game given how stupid our trademark laws are.

"Any cartoon animal in a circle" is not something Buc-ee's can legitimately claim trademark protection over, given that they are far from the first to do that.



They are the sort of plaintiffs that are called, in legal terminology, "fucking assholes".

Their complaint mentions other characteristics and similarities than just a character in a circle.

Oh no, PDQ has a heart in one of its letters. That obviously violates the Love's trademark!

[Scott5114]

Oh no, PDQ has a heart in one of its letters. That obviously violates the Love's trademark!

It's something that involves a red thing in a circle, obviously Buc-ee's is gonna go after them too.

[Max Rockatansky]

Chester's has an animal in their logo with a red hat.  Buc-ee's is going to sue also and demand their net profit as restitution.

[thenetwork]

Here's a small C-store chain in Colorado that (in Buc-ees eyes) may be too close to their logo...

https://chambermaster.blob.core.windows.net/images/members/81/116/MemLogo_Go-fer_Logo.png

[Max Rockatansky]

Here's a small C-store chain in Colorado that (in Buc-ees eyes) may be too close to their logo...

https://chambermaster.blob.core.windows.net/images/members/81/116/MemLogo_Go-fer_Logo.png

Just a matter of time before the Beaver comes for Stinkers:

https://www.stinker.com/

[Bobby5280]

Here's a small C-store chain in Colorado that (in Buc-ees eyes) may be too close to their logo...

https://chambermaster.blob.core.windows.net/images/members/81/116/MemLogo_Go-fer_Logo.png

They're lucky they don't already have Disney's army of attorneys going up their ass with lawsuits. My first thought was Chip and Dale when seeing that cartoon character.

[Rothman]

Here's a small C-store chain in Colorado that (in Buc-ees eyes) may be too close to their logo...

https://chambermaster.blob.core.windows.net/images/members/81/116/MemLogo_Go-fer_Logo.png

They're lucky they don't already have Disney's army of attorneys going up their ass with lawsuits. My first thought was Chip and Dale when seeing that cartoon character.

Yep.

[vdeane]

Oh no, PDQ has a heart in one of its letters. That obviously violates the Love's trademark!

It's something that involves a red thing in a circle, obviously Buc-ee's is gonna go after them too.

Perfect opportunity for a Mexican standoff of lawsuits.

[thenetwork]

Oh no, PDQ has a heart in one of its letters. That obviously violates the Love's trademark!

It's something that involves a red thing in a circle, obviously Buc-ee's is gonna go after them too.

Uh oh, look out CIRCLE K!!!

[SSOWorld]

Buc-ee's are bul-ees.

https://www.statesman.com/story/news/state/2025/01/24/buc-ees-lawsuit-texas-gas-station-super-fuels-trademark-infringement/77926582007/

Pfft.  All I see is a paywall, but if it's just defending their trademark, that's required of Buc-ee's by law.

What they are claiming is quite questionable:

https://www.facebook.com/100062863935934/posts/pfbid01RRGeCLjcnoFpcbuCKL91fw5gd7uTAYtDdFamk4E3XW34Z3PCpdSGaXN2R1mfPczl/?mibextid=wwXIfr

Nah.  Fair game given how stupid our trademark laws are.

"Any cartoon animal in a circle" is not something Buc-ee's can legitimately claim trademark protection over, given that they are far from the first to do that.



They are the sort of plaintiffs that are called, in legal terminology, "fucking assholes".

Their complaint mentions other characteristics and similarities than just a character in a circle.

Oh no, PDQ has a heart in one of its letters. That obviously violates the Love's trademark!

PDQ no longer exists.

Kwik-Trip bought them out.

I wonder when Buc-ee's will try to muscle in on the logo of a Wisconsin based company?

I for one welcome our new Buc-Trip overlords.

I do not. #Buceesjim

[Molandfreak]

PDQ no longer exists.

Kwik-Trip bought them out.

The point is that two different convenience store franchises with hearts prominently featured in their logos coexisted for years. I never heard of a lawsuit.

[MikieTimT]

I wonder if the 75,000 ft.² footprint that they've gone up to is going to be the standard going forward since they're going to do it in Benton off I-30 as well.

https://www.kark.com/news/local-news/buc-ees-announces-groundbreaking-for-new-location-in-benton/

[Molandfreak]

Yikes. If a logo featuring a freaking green anthropomorphic alligator was found to violate the Buc-ees trademark, this thing doesn't stand a chance... They must have quite a grip on Texans. https://www.cspdailynews.com/company-news/beaver-beats-alligator