U.S. 395 Business - Reno


U.S. 395 Business north
U.S. 395 Business/Virginia Street north near the U.S. 395 and Interstate 580 interchange north of the Nevada 659/McCarran Boulevard intersection. Here, northbound U.S. 395 Business approaches Nevada 667/Kietzke Lane amid strip malls and restaurants. Photo taken 09/05/10.
Northbound U.S. 395 Business/Virginia Street meets Nevada 667/Kietzke Lane at this traffic signal. Nevada 667 travels northeast and then north along Kietzke Lane, running parallel to Interstate 580 and U.S. 395 before ending at Interstate 80 Exit 15 in Sparks. Photo taken 09/05/10.
After the Nevada 667 intersection, U.S. 395 Business/Virginia Street passes along the west side of the Reno-Sparks Convention Center. The convention center is located east of Virginia Street, west of Kietzke Lane, and south of Peckham Lane. On the west side of Virginia Street is Reno Town Mall. In the distance ahead is the Atlantis Casino Resort and Spa. Photo taken 09/05/10.
The Atlantis Casino Resort and Spa lies just north of the convention center. Photo taken 09/05/10.

A pedestrian bridge crosses over Virginia Street, connecting a large parking lot on the west side of the street with the Atlantis Casino Resort and Spa on the east side of the street. The traffic signal ahead is with Peckham Lane. Photo taken 09/05/10.
Northbound U.S. 395 Business/Virginia Street meets Moana Lane at this traffic signal. Photo taken 09/05/10.
While the business route is generally poorly signed (with few if any U.S. 395 Business signs along Virginia Street), the route lives up to its name by having plenty of businesses all along its route, including food, gas, and accommodations. Photo taken 09/05/10.
Northbound U.S. 395 Business/Virginia Street meets Gentry Way. Photo taken 09/05/10.
Between Gentry Way and Grove Street, U.S. 395 Business/Virginia Street passes alongside the eastern edge of the Peppermill. Photos taken 09/05/10.
After passing by the Peppermill (resort and casino), northbound U.S. 395 Business/Virginia Street meets Grove Street at this traffic signal. Continue north on Virginia Street toward downtown Reno. Photo taken 09/05/10.
Park Lane Mall, which was built in 1967 and demolished in 2007, was an indoor mall offering a variety of shopping stores. At the time this picture was taken, the marquee for the mall remained in place, and city leaders were deciding how best to utilize this site, which is only a mile or so south of downtown Reno. Photo taken 09/05/10.
Northbound U.S. 395 Business/Virginia Street meets Nevada 653/Plumb Lane, which travels east to Reno-Tahoe International Airport. Photo taken 09/05/10.
Soon thereafter, northbound U.S. 395 Business/Virginia Street approaches Regency Way. Photo taken 09/05/10.
Northbound U.S. 395 Business/Virginia Street meets Holcomb Avenue. Photo taken 09/05/10.
Northbound U.S. 395 Business/Virginia Street meets Vassar Street. Photo taken 09/05/10.
Development increases along U.S. 395 Business/Virginia Street as we approach downtown Reno. The next traffic signal is with Center Street. Photo taken 09/05/10.
This view looks north on Virginia Street prior to the intersection with Taylor Street. Photo taken 09/05/10.
The Ponderosa Hotel and Bank of America come into view as Virginia Street approaches California Avenue west and Moran Street east. Photos taken 09/05/10.
Northbound U.S. 395 Business/Virginia Street meets California Avenue. Photos taken 09/05/10.
U.S. 395 Business/Virginia Street next meets Liberty Street at this traffic signal and then enters downtown Reno. Photos taken 09/05/10.
After Liberty Street, the tall black building looming in the distance is the Reno City Hall. U.S. 395 Business/Virginia Street next intersects Ryland Street, Pine Street, State Street, and Mill Street before reaching the Truckee River. Photos taken 09/05/10.
Northbound U.S. 395 Business and Nevada 430/Virginia Street cross the Truckee River on the 1905 Virginia Street bridge. Crossings of the river at this location go back to 1860, when the first toll bridge was built here. The current 1905 bridge is the fifth bridge at this location; plans call for its replacement in coming years due to flood concerns through downtown Reno. Photos taken 07/21/09.
After crossing the Truckee River, northbound U.S. 395 Business and Nevada 430/Virginia Street meet First Street at this traffic signal. Photo taken 07/21/09.
Northbound U.S. 395 Business and Nevada 430/Virginia Street meet Second Street. Photo taken 07/21/09.
At Commercial Row (former railroad track crossing), northbound U.S. 395 Business and Nevada 430/Virginia Street pass under the famous Reno arch (see the southbound section below for more information on the arch and its history). Photos taken 07/21/09 and 09/05/10.
Passing by the Silver Legacy casino, northbound U.S. 395 Business and Nevada 430/Virginia Street meet Plaza Street and Business Loop I-80 and Old U.S. 40/Fourth Street at the next two traffic signals. The business route generally parallels Interstate 80 through both Reno and Sparks. Photos taken 09/05/10.
The Circus Circus resort and casino of Reno lines the west side of U.S. 395 Business and Nevada 430/Virginia Street between Fifth Street and Sixth Street. A towering clown marquee is located just off the Virginia Street and Fifth Street intersection. Photos taken 09/05/10.
Northbound U.S. 395 Business and Nevada 430/Virginia Street meet Sixth Street at this traffic signal. Photo taken 09/05/10.
After the intersection with Seventh Street, northbound U.S. 395 Business and Nevada 430/Virginia Street approach their junction with Interstate 80. A state-named Interstate 80 east shield points the way to the eastbound lanes of the freeway. Ahead, a cut and cover tunnel allows for an expansive bridge deck above the freeway, which carries Virginia Street, a Walgreen's Drugstore, and Center Street over Interstate 80. Photos taken 09/05/10.
Turn right on Maple Street to connect to Center Street or to join Interstate 80 east to Sparks. As for U.S. 395 Business, we leave downtown Reno as northbound U.S. 395 Business/Virginia Street passes over Interstate 80. The overhead sign mounted on northbound Virginia Street has since been changed since 1999. The Interstate 80 overhead sign now lists Sacramento as a destination city, and the U.S. 395 Business North designation has been replaced with northbound destinations of North Virginia Street, University of Nevada-Reno, and the Planetarium. The University of Nevada at Reno (UNR) is located just beyond this intersection, and the pedestrian bridge in the distance is related to this educational facility. The University of Nevada at Reno is one of two major educational institutions in Nevada, the other being the University of Nevada at Las Vegas. Most signs that say "U.S. 395 Business" have been removed. Photos taken 09/05/10 and 08/99 by Mike Ballard.
U.S. 395 Business south
This overhead signage for southbound U.S. 395 Business and Nevada 430 (Virginia Street) used to be posted at the interchange with Interstate 80 east. The sign has since been replaced: the Interstate 80 sign now lists Sparks and Elko as destination cities, and the Business Loop U.S. 395 shield was removed in favor of South Virginia Street and Downtown Reno. Photo taken by Mike Ballard, 8/99.
Crossing over Interstate 80 just north of downtown Reno, southbound U.S. 395 Business and Nevada 430/Virginia Street approaches the left turn onramp to Interstate 80 east to Sparks and points east via Maple Street. Photo taken 07/21/09.
Old wooden guardrail along Virginia Street (U.S. 395 Business/Nevada 430) overcrossing at Interstate 80. This guardrail is reminiscent of that found on older bridges in California, where white painted, wooden guardrail was the standard in the first half of the 20th century. Photo taken by Mike Ballard, 8/99.
At the Maple Street traffic signal, turn left for Interstate 80 east or continue straight on Virginia Street south into downtown Reno. Photo taken 07/21/09.
The next intersection along southbound Virginia Street is with Seventh Street. Photo taken 07/21/09.
Reaching Sixth Street, we start to see some of the popular hotel-casinos of downtown Reno. The first major casino is on the right - Circus Circus, with its huge clown marquee. On the left is the Golden West Motor Lodge, with its old neon sign still intact. Photo taken 07/21/09.
Southbound U.S. 395 Business/Virginia Street next meets Fifth Street. The Silver Legacy Resort Casino sits at the southwest corner of this intersection and covers the west side of Virginia all the way to Fourth Street (Business I-80 and U.S. 40). This major casino is distinctive for its silver dome visible in the Reno skyline from a distance. The casino first opened in July 1995 and remains one of the main draws for tourists into Reno. Photo taken 07/21/09.
The next block along southbound U.S. 395 Business/Virginia Street brings us to the historic intersection of U.S. 395 and U.S. 40/Fourth Street in downtown Reno. Today Fourth Street is designated as Business Loop I-80; the next major casino on the southeastern corner of this intersection is the El Dorado (opened in 1973). Photo taken 07/21/09.
One block further south on U.S. 395 Business (Nevada 430)/Virginia Street is the world-famous Reno arch. This arch, which states "Reno - The Biggest Little City in the World" is the official, modern iteration. An older version sits on nearby Lake Street a few blocks southeast of here. The original arch was first erected in 1926 in honor of the Nevada Transcontinental Highways Exposition of Summer 1927. This exposition celebrated the completion of U.S. 40, the Victory Highway, and U.S. 50, the Lincoln Highway. The arch was reconfigured after the event was over, and in 1935 this arch took its current form. The older arch was moved off Virginia Street in 1963 and found its way to its current location on Lake Street in 1995 near the National Automobile Museum and the Siena Hotel Casino. Another arch was in place between 1963 and 1987; it was moved to Willits and placed along U.S. 101 in Mendocino County. This arch was dedicated in 1987, with a brief history provided in the dedication plaque. For much more on the Reno arches, visit New to Reno: The Reno Arch. Photo taken 07/21/09.
Meeting Second Street, southbound Virginia Street meets Club Cal Neva Hotel and Casino (southeastern corner) in downtown Reno. Upon meeting First Street, U.S. 395 Business/Virginia Street crosses over the Truckee River. Photos taken 07/21/09.
Skipping ahead to South Reno, an end U.S. 395 Business shield is posted next to a Nevada 430 south reassurance route marker on southbound Virginia Street (at Exit 57A) between Damonte Ranch Parkway/Arrow Creek Parkway and U.S. 395/Interstate 580. This end shield is likely temporary, as this is now part of U.S. 395 Alternate (as of May 2012). Photo taken 07/23/09.
Traffic from U.S. 395 south merges onto southbound U.S. 395 Business and Nevada 430 from the right. The next left is the onramp to U.S. 395 and Interstate 580 north to Reno and Sparks. Photo taken 07/23/09.
U.S. 395 Business scenes
Looking north toward First Street from the 1905 Virginia Street bridge over the Truckee River, decorative railing lines this historic double-concrete arch bridge. The second picture looks north. Photos taken 07/21/09.


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Page Updated July 11, 2012.

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